Privacy Policy

We might update this policy from time to time to reflect changes in our services, technology, or legal requirements. When we do, we'll let you know through email or our Slack community, and the latest version will always be available on our website.

We collect and use personal information in four main ways:

• 1.Course enrolment and participation
• 2.Website and marketing
• 3.Learning platforms and tools
• 4.Slack community

What personal information do we collect?

When you sign up for Superesque, we collect:

• Your name and email address
• The cohort you choose, and any discount or referral code you use
• Your LinkedIn profile, if you choose to give it
• Where you heard about us

During the course, we also collect:

• Your agreement to our Terms of Use, recorded against your name and email address
• Audio and video from live sessions
• Any other email addresses you add so that you can sign in with them
• Usage data from the platforms we run the course on, including what you mark as done and what you search for in the course resources, which shows us how the course is working
• Your feedback through surveys and course evaluations
• Any testimonials or case studies you decide to share with us

Searches are stored anonymously, so that we can see what people look for and cannot find.

We handle payment through Stripe, our payment processor. Stripe collects your card and billing details directly. We never see or store your card number.

For what purposes do we use this personal information?

We use your information to:

• Deliver the Superesque program and give you access to all course materials and platforms
• Set up your accounts on TypingMind and other learning tools
• Keep you in the loop about course updates and provide support when you need it
• Make our course better based on how people are using it
• Send you occasional writing about building an AI-native business, and news of future programs (unsubscribe whenever you like)
• Keep records of course completion for your certificate
• Answer your questions and provide support

What personal information do we collect?

Through our website and marketing, we collect:

• Contact information when you enquire about our courses
• Your name, email address and organisation for our mailing list
• Website usage data
• Information you share when engaging with our content on social media

For what purposes do we use this personal information?

We use this information to:

• Respond to your questions about Superesque
• Send you occasional writing about building an AI-native business, and news of our programs
• Improve our website and marketing materials
• Understand how people discover and use our services

Cookies and website measurement

This website uses cookies and measurement tools. Here is what each kind does.

Remembering that you have already given us your details. When you open a free resource from the link we email you, your browser stores a cookie. It holds the date it was issued and the date it runs out, and nothing else. It is what keeps the resource open on that browser for the next year. Clearing your browser's cookies for this site removes it.

Counting visits. Vercel hosts this website and counts how often pages open. This gives us a broad picture of where visits come from. The counting sets no cookie, and we cannot trace it back to a person. It runs across the whole website.

Recognising a contact. ActiveCampaign sends our email. They record which pages you open on this website and store that against a cookie in your browser. We use it to choose what to send you next. This runs on the public pages only. It does not run inside the student platform.

We attach those records to you only after you click a link in an email we sent you. That click is what tells us who is reading. Before it, nothing we or ActiveCampaign recorded is attached to your name. Once you have clicked, we note which of our pages you open and keep that against your record.

Knowing which ad brought you here. If you click through from an ad we're running on Meta (Facebook and Instagram) or Microsoft (Bing and its advertising network), we record which ad it was. If you then give us your email address or enrol in a course, we tell that platform the ad worked, so it can keep learning what to show. To do this, we send a hashed version of your email address: a scrambled form that isn't readable on its own, but that Meta or Microsoft can match against what they already hold about you. That matching happens on their own servers, which may be overseas. You can opt out at any time: visit our opt-out page and we'll stop all of it.

Videos. Some of our pages carry videos that play from YouTube. We use YouTube's privacy-enhanced player, so it stores nothing in your browser until you press play. Either way YouTube receives your internet address when the player loads, and what they do with it is covered by Google's own privacy terms.

To stop all of this measurement, use our opt-out link. It stays in place for this browser until you clear your cookies. You can also ask us to delete what we hold about you at any time.

Marketing communications

We'll add you to our mailing list when you enrol in Superesque, when you ask us to stay in touch, or when you request access to any of our resources. We use it to keep you updated on AI developments, course improvements, and future programs. You can unsubscribe anytime using the link in any email, and we'll respect your choice immediately.

TypingMind

We provide access to TypingMind for coursework on Foundations. We can see your usage patterns, such as token usage and number of messages. We cannot see your individual chats or workspace content.

Live sessions

Our live sessions run on Zoom. They are recorded and made available to participants in your cohort, along with a transcript and a written summary. If you take part by sharing audio or video, that becomes part of the recording your fellow cohort members can see.

To turn a recording into a transcript and a summary we pass it to a transcription service and to an AI service. In the transcript we publish, people in your cohort are referred to by first name, and we take out the names of anyone outside it.

Other platforms

We use other platforms to deliver the course, including Zoom, Notion and Slack. The full list is under “With whom do we share information?” below. Usage data from these platforms shows us what is working and where we can improve the course.

What we collect

In our Slack community, standard Slack data collection applies: your messages, profile information, and activity. Keep in mind that our Slack plan only retains 90 days of message history, so older conversations aren't available to us or other members.

You join through a sign-up form we link to from your welcome email. The form passes your name and email address to Slack so that the invitation can be sent.

Unless otherwise noted above, we keep records for 7 years for business record-keeping purposes. Your contact details stay in our system unless you ask us to remove them.

If you want us to delete your personal information (keeping in mind any legal requirements we have for certain records), just email us at hello@superesque.com and we'll sort it out.

We share your personal information with our trusted service providers who help us deliver the course:

We look at a provider's security and privacy terms before we start using them, and we give each of them only the information they need to perform the required service. Each one handles your information under their own terms as well as this policy.

We might also share information if required by law or to protect our rights, but we'll let you know unless we're legally prohibited from doing so.

Your personal information may be processed in countries outside Australia, including the United States, where our service providers operate their platforms. The providers are listed under “With whom do we share information?” above.

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access. This includes:

• Using secure, encrypted connections for data transmission
• Working only with reputable service providers who maintain strong security practices
• Limiting access to personal information to staff who need it to deliver our services
• Regular reviews of our privacy practices and security measures

That said, no internet transmission method is 100% secure, so we can't guarantee absolute security (nobody can, really).

Under Australian privacy law, you have the right to:

• Access the personal information we hold about you
• Request correction of any inaccurate information
• Request deletion of your information (subject to any legal requirements we have)
• Complain about our privacy practices

You can also:

• Unsubscribe from marketing communications anytime
• Ask us to stop using your information for direct marketing
• Choose not to provide certain information (though this might affect our ability to provide services)

Where it's lawful and practical, we'll give you the option to interact with us anonymously or using a pseudonym. However, this isn't always possible for course delivery and certification purposes.

If we receive personal information about you from someone else (like if a colleague enrols you in a course), we'll protect it according to this privacy policy. If you're providing someone else's information to us, please make sure you have their permission.

Got questions about this privacy policy? Want to access or correct your personal information? Have a privacy complaint? Just reach out.