Privacy Policy

We collect and use personal information in these main ways:

• 1.Course enrolment and participation
• 2.Learning platforms and community
• 3.Website and marketing

What we collect

When you sign up for Superesque, we collect:

• Your name and email address
• The cohort you choose, and any discount or referral code you use
• Your LinkedIn profile, if you choose to give it
• Where you heard about us

During the course, we also collect:

• Your agreement to our Terms of Use, recorded against your name and email address
• Audio and video from live sessions
• Any other email addresses you add so that you can sign in with them
• Usage data from the platforms we run the course on, such as what you mark as done, which shows us how the course is working
• Your feedback through surveys and course evaluations
• Any testimonials or case studies you decide to share with us

We also record what people search for in the course resources, without recording who searched, so that we can see what people look for and cannot find. To tell which searches came one after another, your browser keeps a random code while the tab is open, and deletes it when you close the tab. The code is not linked to you.

We handle payment through Stripe, our payment processor. Stripe collects your card and billing details directly. We never see or store your card number.

What we use it for

We use your information to:

• Deliver the Superesque program and give you access to all course materials and platforms
• Set up your accounts on TypingMind and other learning tools
• Tell you about course updates, and help you when you need it
• Make our course better based on how people are using it
• Keep records of course completion for your certificate

What you say to us

We keep the messages, emails and posts you send us and the transcripts of sessions you take part in. We use them to analyse and improve our programs, to personalise content for you, and to understand our students for our marketing. We only quote you publicly with your consent. When we note a quote or a result of yours in our own records, we remove your name from it two years after your last enrolment ends.

TypingMind

We provide access to TypingMind for coursework on Foundations. We can see your usage patterns, such as token usage and number of messages. We cannot see your individual chats or workspace content.

Live sessions

Our live sessions run on Zoom. They are recorded and made available to participants in your cohort, along with a transcript and a written summary. If you take part by sharing audio or video, that becomes part of the recording your fellow cohort members can see.

To turn a recording into a transcript and a summary we pass it to a transcription service and to an AI service. In the transcript we publish, people in your cohort are referred to by first name, and we take out the names of anyone outside it.

Slack community

In our Slack community, Slack collects your messages, profile information and activity, as it does in any workspace. Older messages may not stay available to us or other members.

What we collect

Through our website and marketing, we collect:

• Contact information when you enquire about our courses
• Your name, email address and organisation for our mailing list
• How you use our website, including which ad, post or email brought you to it
• Information you share when engaging with our content on social media

We may also collect public social media posts that mention Superesque, including through the notifications the platforms send us, and, with the author's consent, show them on our website.

What we use it for

We use this information to:

• Respond to your questions about Superesque
• Send you occasional writing about building an AI-native business, and news of our programs
• Improve our website and marketing materials
• Understand how people discover and use our services
• Measure our advertising, and show our ads to people who have visited our website

Our mailing list

We'll add you to our mailing list when you enrol in Superesque, when you ask us to stay in touch, or when you request access to any of our resources. You can unsubscribe anytime using the link in any email, and we'll respect your choice immediately.

If you have accepted cookies and one of our posts or emails brought you to the page where you give us your details or buy, we keep which one it was with your contact record and, for a purchase, with your payment record, for as long as we keep those records.

Cookies and other tools on our website

Some of the tools on our website run for every visitor. The rest run only if you accept cookies in the banner we show on your first visit. You can change your cookie settings at any time.

For every visitor

Counting visits. Our website host counts how often pages open, which gives us a broad picture of where visits come from. The counting sets no cookie, and we cannot trace it back to a person.

Knowing which ad, post or email brought you here. If you arrive from one of our ads, posts or emails, we record which one it was, and for an ad, which platform ran it. Once you accept cookies, we also record the code the platform added to the link. We keep that record on our own systems, and it holds nothing that names you. Until you accept cookies, we store nothing in your browser for it. Once you accept, the cookie described under “Telling a platform that its ad worked” holds the same details for an ad. If you reject cookies, we stop making this record.

Keeping your free resources open. When you open a free resource from the link we email you, your browser stores a cookie. It holds the date it was issued and the date it runs out, and nothing else. It keeps the resource open on that browser for a year. Clearing your browser's cookies for this site removes it.

Playing videos. Some of our pages show videos from YouTube, in its privacy-enhanced player, which stores nothing in your browser until you press play. YouTube receives your internet address when the player loads, and handles it under Google's own privacy terms.

If you accept cookies

These tools run on our public pages, and not inside the student platform.

Recognising you once you click one of our emails. Our email platform records which of our pages you open, against a cookie in your browser. When you click a link in an email we sent you, it attaches those pages to your contact record, and keeps noting the pages you open after that. We use this to choose what to send you next. Before that click, nothing it recorded is attached to your name.

Measuring and showing our ads. Advertising tools from the platforms we advertise on record the pages you open on our website and set cookies in your browser. A platform can match your visits to an account you hold with it. We use these tools to measure our ads, and to show our ads to people who have visited our website and to others likely to be interested.

Telling a platform that its ad worked. If you came from one of our ads and then sign up or make a purchase, we tell the platform that ran that ad, and no other. To do this, we keep a cookie in your browser that holds which of our ads brought you here, when, and the code the platform added to the link. What we send can include that code, that a sign-up or purchase happened and when, our own reference for it, and, for a purchase, the amount and the currency. For some platforms it also includes a hashed version of your email address (a scrambled form that isn't readable on its own, but that the platform can match against the information it already holds about you). Each platform does its matching on its own servers, which may be overseas. We also keep which ad it was, and that code, with your contact record and, for a purchase, with your payment record, for as long as we keep those records.

If you reject cookies

None of the tools listed under “If you accept cookies” runs. If you had accepted before, we delete the cookies those tools set on our website. What a platform received before you rejected stays with it, under its own terms. Your rejection stays in place on that browser until you clear your cookies.

You can also reject cookies without opening the banner, by visiting our opt-out link.

We keep personal information for as long as we need it for the purposes in this policy, or for as long as the law requires, and then delete it or remove what identifies you. In practice:

• Your enrolment, account and course records: for as long as you have lifetime access to the learning materials. We delete them if you ask us to, or if we stop offering the learning materials.
• Payment, invoicing and agreement records: the records of what you paid, your invoices, and your agreement to our Terms of Use. We keep these for seven years after your last payment or agreement, including after you ask us to delete your other information, and then delete them. Australian company law requires us to keep financial records for seven years, and keeping them that long also covers any dispute. Our payment and accounting providers keep their own records under their own legal obligations.
• Session recordings: we delete the recording of each live session 12 months after your cohort's final session. Transcripts and summaries stay with the learning materials. If you ask, we remove you from the recordings you spoke in and take your name out of the transcripts.
• Your details on our mailing list, if you have never been a student: we delete your details 30 days after you unsubscribe. We keep only your email address, on a list of addresses we never email, so you don't hear from us again. If you later sign up again yourself, we take your address off that list. If you are a student, your mailing list details are part of your account records.
• Our own record of each visit from one of our ads, posts or emails: two years, then we delete it.
• Testimonials and posts shown on our website: we take them down and delete them within two years of publishing them, or sooner if you ask.
• Messages and emails with you or about you: we delete them, or remove what identifies you, two years after your last enrolment ends. If you have never enrolled, we do this two years after we last heard from you. We may keep what we learned from them, without your name.

We share your personal information with service providers who help us run Superesque, and give each one only the information it needs. They include providers that:

• Deliver the course and our community (such as Slack and TypingMind)
• Take payments and keep our accounts (such as Stripe and Xero)
• Send email and manage our mailing list (such as ActiveCampaign and Postmark)
• Host our website and student platform (such as Vercel and Supabase)
• Turn session recordings into transcripts and summaries (such as Descript and Anthropic)
• Provide the AI tools we use to read, organise and analyse the information we hold (such as Anthropic)
• Measure and show our advertising (such as Meta, Microsoft and Google)

Each one handles your information under its own terms as well as this policy. Where an AI provider lets us, we turn off the use of our data to train its models. If you'd like the full list of the providers we use, email us at hello@superesque.com.

Beyond our providers, we may share information when the law requires it or to protect our rights. If we do, we'll let you know, unless the law prevents us.

Some of our providers process personal information outside Australia, including in the United States. Where we send information about people in the United Kingdom or the European Economic Area to a provider outside those places, most of our providers have a safeguard that UK and EU law recognise: a certification under the EU-US Data Privacy Framework (and its UK Extension, for UK information), or the standard contract terms the UK and the EU approve for these transfers. Email hello@superesque.com and we'll tell you which safeguard applies to a provider and, where there are contract terms, send you a copy.

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access. This includes:

• Using secure, encrypted connections for data transmission
• Working only with reputable service providers who maintain strong security practices
• Limiting access to personal information to staff who need it to deliver our services
• Regular reviews of our privacy practices and security measures

That said, no internet transmission method is 100% secure, so we can't guarantee absolute security (nobody can, really).

You can:

• Access the personal information we hold about you
• Ask us to correct it
• Ask us to delete it. We keep your payment and invoicing records, and anything the law requires us to keep, as set out under How long we keep it
• Unsubscribe from our emails, or ask us to stop using your information for direct marketing, at any time
• Choose not to provide certain information (though this might affect our ability to provide services)
• Complain about how we handle your information

To do any of these, email us at hello@superesque.com.

If you are in the United Kingdom or the European Economic Area

Where UK or EU data protection law (the GDPR) applies to you, we rely on these legal bases: the contract we make with you when you enrol, our legitimate interests in improving our programs, in measuring our marketing, and in telling people we already deal with about them, and your consent where we ask for it, such as when you join our mailing list from a free resource or accept cookies. Where we rely on your consent, you can withdraw it at any time.

You can also:

• Ask us to restrict how we use your information
• Object to our use of it
• Ask for a copy of your information in a form you can reuse, where this right applies

We answer your request within one month, and tell you why if a complex request needs longer.

Where it's lawful and practical, we'll give you the option to interact with us anonymously or using a pseudonym. However, this isn't always possible for course delivery and certification purposes.

If we receive personal information about you from someone else (like if a colleague enrols you in a course), we'll protect it according to this privacy policy. If you're providing someone else's information to us, please make sure you have their permission.

We might update this policy from time to time to reflect changes in our services, technology, or legal requirements. When we start collecting a new kind of information, using it for a new purpose, or sharing it with a new kind of provider, we'll let you know through email or our Slack community. The latest version will always be on this page.