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Chris Hayward: The courage to start a business

Strategic design lead

Chris Hayward is a strategic design lead and design anthropologist, with more than 20 years in technology design and adoption, across government and private enterprise, from Aboriginal women’s shelters to Fortune 500 companies.

Chris and an android sort interview notes into clusters on a wall in a Brisbane office.
What changed

Chris put more than 20 years of tacit expertise into frameworks his agents can work from.

He’s now launched a consulting practice to leverage that expertise, helping organisations have deep human and cultural conversations.

What he was up against

Chris was already exploring generative AI and saw it as the next step in his work. But he had gaps in his understanding, and he wanted to be sure he wasn’t making rookie errors. He came to Superesque to formalise what he had learnt, and build a systematic framework for it.

What he built

Chris built agents for his design research:

  • Literature review agent synthesises research across complex domains.
  • Interview agent explores how ready an organisation is for AI, using social science frameworks.
  • Qualitative analysis agent finds the signal in the data without cherry-picking insights.

Building them meant decoding his own practice with Supernaut, the course’s AI prompt engineer, and Supernaut-Evals, which tests an agent against his own standard. “You need to unpack all those things you’ve normalised in your work over many years and make them explicit,” he says.

“Superesque has given me the confidence and courage to dive into AI and start a small business.”

Chris HaywardStrategic design leadFoundations

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